Award-winning strategic creative director helping brands succeed in millions and market-leading positions.

I have had the pleasure of working across various creative media and platforms globally, including offices such as Ogilvy, Leo Burnett, Digitas, Grey, and others in Malaysia, China, Hong Kong, and beyond. My expertise lies in devising strategies and executing consumer-relatable creative concepts that significantly impact markets, establish strong brand and customer relationships, and deliver results.

Throughout my career, I managed a diverse range of brands, from Global 500 companies to private firms and entrepreneurs' new baby brands, striving to establish, expand, or solidify their brands in a constantly evolving market. My approach is human thinking and finding the most compelling ways to work efficiently with AI and data to make informed decisions that will solve challenges specifically and meet the unique needs of your business goals.

Over the years, a collective of my work has been documented in global creative award shows, and 90% is result-based. It has impacted my client's business, moved brands to reach their higher potential, and given the brand owners a reason to be proud. The customers will love it, and the company will gain exponential results.

Those who have worked with me said, 

"Nicki is contagious, passionate, and skilled at effectively optimising media and design thinking to positively impact business and overall team performances."

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How Nicki is

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