VIEWS

 

A platform for leaders, creatives, and change-makers to explore the craft, culture, and care behind meaningful work. Each essay examines the discipline, judgment, and taste that guide exceptional outcomes.

  • Many people came asking.

    Where did your inspiration come from for creating campaigns that led to tech before the market had a name for it?

    For their interest.
    I wrote these articles to help them see the world I am musing.

  • VIEWS is not a thought leadership column. It’s not an opinion. It’s not theory. It’s not content for engagement.

    It’s a mirror.

    It reflects what we’re too busy or afraid to admit.

    I share a personal checkpoint with the world: to pause, provoke, and reset the unconscious ways we’ve been living, leading, and deciding.

  • Not answers.

    A pause. A reset. A return to clarity.

    Clarity to unlearn what no longer serves.

    Clarity to rebuild with honesty, creativity, and strategic fire.

    Clarity to rise, not as copies of the old world, but as leaders of the new one.

    If you want weekly insights to cut through the noise and spark meaningful action, subscribe to VIEWS and join the conversation wherever FLOW finds you first.

  • For the ones who know there’s more—but can’t name it yet.

    For those who feel out of sync but can’t pinpoint why.

    For those who know they’re smart, talented, capable—but still feel like they’re behind.

    And for the ones who’ve been told they’re too much, too intense, too emotional, too different—this is your space.

  • We were told to chase success as if it were the only game worth playing.
    But….
    What if success, at least the way we’ve been taught, is blinding us?
    What if the metrics we trust, the systems we serve, and the stories we tell ourselves all tell the wrong story?

    Not because we lack intelligence.
    But because we’ve been too distracted to see clearly.

    This is where VIEWS begins.

    VIEWS is not another platform trying to be loud in a noisy world.
    It’s a pause. A reset. A return to clarity.
    A place where we examine the present—not with panic or nostalgia, but with unflinching honesty and high-resolution thinking.

    If you’re here, maybe you’ve already tasted success.
    Or perhaps you’ve tasted burnout.
    Perhaps you’ve wondered what it's all for. 

    Good. That means you’re awake.

    That means VIEWS is for you.

    I’ve watched my dad wrestle with being outdated and an outcast.
    I’ve watched myself follow paths others told me were “best”—only to lose sight of what was true.
    I’ve watched brilliant people slow down until they became invisible.
    I’ve seen bold, gifted minds falter—not because they failed, but because they were misaligned in a fast-changing world that forgot how to honour the North within.

    So no, this isn’t about trends.
    It’s about what happens when we stop outsourcing our clarity.

    How VIEWS was started.

    I write not as an authority, but as a fellow thinker.
    A strategist who has walked the halls of the world’s biggest brands, and also walked away, stepped into many rabbit holes, awakened to purpose, and returned to North.

    Every word here is written to invite reflection, not perfection.
    To provoke, to pause, to care and to move with purpose.
    For all like me—creatives, leaders, humans—to see again. Not through hype. But through FLOW.

    You’re not late.
    You’re right on time.

    Let’s upskill with VIEWS.

    Hi, I am Nicki Wong,
    Editor-in-Chief of VIEWS

 

A thought struck me when I won at Cannes Lions.

// Winning is great, but what is learnt is much more interesting //

Here are the lessons I learned | beside winning |

Egoless Leadership Transcends Individual To High-Level Teamwork

Look For The Gold In Every Opportunity


Suppose you liked what you had read so far. You may enjoy the following, which I started writing in the summer of 2024.

  • This isn't just about nature—how we perform, pause, and reset. In honour of Earth Day 2025 and the daily dance between grit and grace, I wrote a piece close to my heart. It's a story of how a rainy night, a sore shoulder, and an old athlete's instinct brought me back to balance.

    Read the full story—and maybe, reset with me.

    A 4-minute read

  • …innovation, and efficiency, we also crave more happiness, freedom, and fulfilment. But how do we reconcile these demands with our natural drive to evolve meaningfully?

    I found that AI and FLOW are two powerful allies poised to transform our lives and work. Together, they enable me to focus on what truly matters, unlocking creativity, intelligence, and resilience at unprecedented levels. I won't have to compete with anyone, let alone machines, or push harder. It's about stepping into a new era where humans thrive in superb ways that once felt out of reach.

    Are you ready to become a truly exceptional person?

    An 8-minute read.

  • How Heinz and Guinness Are Winning Where Others Struggle

    In today's world of overwhelming advertising noise, standing out is more complex than ever. Only 6% of campaigns build honest brand loyalty, leaving many brands behind. However, some brands, like Heinz and Guinness, are thriving by meeting consumers where they are. In this article, we explore how they've cracked the code. 

    An 8-minute read.

  • …original ideas, I found myself awestruck when I saw UK Artist Tracey Emin's tumultuous portrayal in 'My Bed' and our 'Murder Mystery' campaign for Twinhead, a thrilling storm of creativity in disparate corners of the globe had independently stumbled upon and manifested the same ideas simultaneously.

    This is my up-close encounter with the power of one mind in action and why we don't create ideas. Ideas live through us. 

    A 5-minute read.

  • Even global brands struggle when no one knows their name. But with the right strategy, an unknown brand can go from invisible to unforgettable—fast.

    In this article, we reveal how we achieved it.

    A 4-minute read.

  • Why Women Returning to the Workforce is a Game-Changer

    Imagine a workplace where Emotional Intelligence (EI) and Artificial Intelligence (AI) work in seamless collaboration. This isn't just a vision—it's the future. With Malaysia's groundbreaking 2025 tax incentives for hiring women returning to work, businesses have a golden opportunity to harness unparalleled resilience, empathy, and innovation. 

    A 7-minute read.

  • The trail of winning the prestigious award, the bitter taste of disappointment, and the invaluable lessons learned along the highs and lows of a creative life. 

    Whether you're an aspiring creative or a seasoned professional, this article may reignite your passion and provide a fresh perspective on unlocking your next Lion-worthy success.

    Join me on my journey through the highs and lows of creative competition as I share the lessons that propelled me from losing to winning the prestigious Cannes Lions. 

    A 7-minute read.

  • Discover why your efforts may not be paying off and how to shift from branding monologue to effective branding dialogue. This comprehensive article delves into understanding consumer behaviour, exploring the four types of consumers, and adapting to modern attention spans. Learn actionable strategies to engage your audience, tailor your messaging, and transform likes into sales. Master the art of connecting with your audience on a deeper level to drive business growth and enhance your brand's impact. Read on for expert insights and practical tips that can revolutionise your branding approach.

    A 6-minute read.

 

LETTER FROM
THE EDITOR-IN-CHIEF

We were told to chase success as if it were the only game worth playing.
But….
What if success, at least the way we’ve been taught, is blinding us?
What if the metrics we trust, the systems we serve, and the stories we tell ourselves all tell the wrong story?

Not because we lack intelligence.
But because we’ve been too distracted to see clearly.

This is where VIEWS begins.

VIEWS is not another platform trying to be loud in a noisy world.
It’s a pause. A reset. A return to clarity.
A place where we examine the present—not with panic or nostalgia, but with unflinching honesty and high-resolution thinking.

If you’re here, maybe you’ve already tasted success.
Or perhaps you’ve tasted burnout.
Perhaps you’ve wondered what it's all for. 

Good. That means you’re awake.

That means VIEWS is for you.

I’ve watched my dad wrestle with being outdated and an outcast.
I’ve watched myself follow paths others told me were “best”—only to lose sight of what was true.
I’ve watched brilliant people slow down until they became invisible.
I’ve seen bold, gifted minds falter—not because they failed, but because they were misaligned in a fast-changing world that forgot how to honour the North within.

So no, this isn’t about trends.
It’s about what happens when we stop outsourcing our clarity.

How VIEWS was started.

I write not as an authority, but as a fellow thinker.
A strategist who has walked the halls of the world’s biggest brands, and also walked away, stepped into many rabbit holes, awakened to purpose, and returned to North.

Every word here is written to invite reflection, not perfection.
To provoke, to pause, to care and to move with purpose.
For all like me—creatives, leaders, humans—to see again. Not through hype. But through FLOW.

You’re not late.
You’re right on time.

Let’s upskill with VIEWS.

Hi, I am Nicki Wong. I am rooting for you.
Editor-in-Chief of VIEWS