Six months after Destineé launched, Cartier needs a second buzz at the wedding season. Limit to old advertising material. We took a chance during Sina Weibo Tab 2.0 was still in beta, we create five H5 Micro Films themed under true love has a color and a name– Cartier Destineé.

China’s First H5 Storytelling Mini Film in Sina Weibo. The campaign showed an increased volume of online interest. Netizens were thrilled to be the first to experience H5 storytelling and many shared likes and visits to their retail outlets.

http://nickiwong.com/cartier-love-goes-deeper/

Videos:

https://vimeo.com/225551245

https://vimeo.com/225551815