CHALLENGE

At the Universiade Shenzhen 2011, Coca-Cola is the official sponsor and inspires university students through sports.

SOLUTION

We suggested a healthy approach to sports success, which isn’t just about achievements and medals but about having fun doing what you love and are good at.

RESULT

People were taken by surprise when they saw China’s triple-crowned athlete Liu Xiang dance through hurdles, and multi-talented entertainer Wang Lee Hom made a table tennis dance move.