CHALLANGE

Direct Mail Association Malaysia needed to increase its profile and prove its media accountability. The Idea is King – triggered significant interests from advertising agencies. This campaign demonstrated the power of direct marketing, and that great ideas in media triumph.

RESULTS

An increase of 16.5% more entries than the previous year, 36% increased participation and 126% responses to the award night.

AWARD

Merit Art Direction DMAM 2008

video: https://vimeo.com/225544016