I credits my success to my mother. When I ever I had to make an important decision, I go to her and she told me:

“You have to follow your dreams, not others. Create your path. Success is not a straight road, but it is always there waiting for you. At the time of defeat, never be afraid to be seen as misfit and never be shaken by obstacles. Always stand up, trust your dream will happen, work harder, and walk towards it.”

In August 2019, I’ve decided I must make these 3 new dreams in reality in 2020.

1. WRITING MY BOOK – DREAMS MAKER.

In the 17th century, Benjamin Franklin said,
"Some people die at 25 and aren't buried until 75."

Today, a report from the University of Scranton found
“92% of people who set New Year's goals never actually achieve them”

Failing to meet our dream goals is frustrating and could set us back; year in year out. The questions are why we keep sabotaging our potential to achieve our dreams? In an era of speed, knowing why is not enough. This book reveal the fastest and simplest “How” to turn our life around and start leading our best self and best life; exactly how we envision in our dreams.

If you like to be the first to read this book, click the button below and send me a note.

I’M INTERESTED. PLEASE NOTIFY ME ON THIS BOOK.

2. DREAMS MAKER PODCAST.

I will be interviewing dreams makers from around the world and share with you Why What and How they had stood against naysayers and challenges to go ahead and achieve their dreams.

If you like to listent to this poscast, click the button below and send me a note.

I’M INTERESTED. PLEASE NOTIFY ME ON THIS PODCAST

3.
WALKING THE TALK – FOUNDER OF THE DREAM MAKING PROJECTS.

The Dream Making Projects is a tribute to her mother. As her mother was for her, Nicki strives to be for her clients an indefatigable advisor and independent expert full of love for you. Always on your side to pull you out of the dirt or push you into a gold mine. Most importantly, reminding you to stay true, give back and strive to your highest potential, succeed in all your dreams in a noisy world.

[ BRAND CURATION ]

If you have dreams, goals, and an idea or talent, it's important to turn it into a tangible product, service or business. Good ideas, fine talents can’t survive without being made a profitable reality. I’ve had 25 years in 360 marketing. Imagine what I can do for you as a start.

I assess your idea and evaluate its uniqueness and money-making potential.
I position, package it with actionable steps of marketing promotions and communicate your idea so it gets noticed, respected and people will gladly pay for it.
I turn your idea into an income, increased flow of business and marketing possibilities.

HIRE NICKI TO CURATE

[ BRAND ACCELERATion ]

If you feel lost in a world of data overload, oversold media and the market space shifting every day, it is time to dial down and identify what works for you. I’ve had 25 years serving some of the oldest brands in Fortune 500, and keeping them relevant for all these years. Surely I have pulled some effective tricks.

I diagnose your marketing efforts to seek new opportunities and reach your highest potential.
I discover and create your true blue and help you navigate and sail through distractions and past obstacles.
I generate a memorable, marketable, merchandisable idea that gets noticed, gets buyers and gets respected.

HIRE NICKI TO ACCELERATE

WHAT DO YOU LOVE ABOUT HER WORK?

"Working with Nicki was a great experience. She understands the business and focuses on delivering the best to us. She is creative, efficient and undeniably talented. As soon we began the project, her enthusiastic and positive behaviour helped our projects to a new level."

– Frédéric Antoine, Founder of Studio Menzobaan, Canada

"Nicki is like a breath of fresh air sweeping through the corridors. She 's passionate, committed, with a quick mind – and a warm personality. I worked with Nicki in my capacity as Executive Creative Director for 3 years. During the time, she helped grow the Guinness business from an RM relationship to a bigger remit. Oh, and along the way, she picked up a few quick awards. Together with the team, she converted the campaigns into creative showpieces. At last count, the account had won over 50 awards in 3 years, among them was the 2005 World's #1 DM Campaign by Won Report. Not only is Nicki totally committed to the brands she works on, she has the 360 experience to add value to the communications strategy. I will miss working with Nicki: her sense of humour and her tenacity for her craft made the experience thoroughly enjoyable."

– Selina Ang, Executive Director, OgilvyOne Malaysia

"Nicki is extremely passionate about the work she does. When she is on to something, she will live it, breathe it, eat it, sleep it. I have always enjoyed my work and chats with her - our conversations are topical and even random topics spark fresh new ideas for works and in many occasions are personal too."

– Saw Gin Toh, Head of Insights, Mediacom China

“Nicki has a zest for life and of life that she passionately shares with others. I admire her zeal and craft to always make work/creation more beautiful.”

– Micheal Tan, Head of Marketing, Aesop Asia

HIRE NICKI TO ACCELERATE

115 INTERNATIONAL AWARDS

Best in Asia, Promotion Marketing Asia Award 2011
Best in Asia, PMAA 2011
Best FMCG, China Effie Award 2010
Golden Dragon Award 2011
Silver Integrated Social Media, Effie Award 2011
Top 10 Campaign, Advertising Age China 2010
Gold New York Festival Award 2010
Bronze, Interactive, One Show 2010 (only pencil in China)
Best DM of Asia, The Work 2006 2007
Best Practice Campaign, DHL Asia Pacific Awards 2007
Gold Campaign, CCAM 2007
World No. 1 DM Campaign, Won Report 2005
Best of Show, DM Asia 2005
Best of the Best Shane Weaver Award, DM Asia 2005
Gold Direct, DM Asia 2005 2006
Best RM Program, Diageo Asia Pacific Award 2005
and others

campaigns result highlights

Results
The online campaign was a huge success. Dove’s Weibo followers grew by 131,345 within three months, 31% more than anticipated. Despite the campaign has an English title, they are over 2,000,000 women shared their beauty stories at public self-expression exhibition and photo booths; far exceeded the original goal of 540,000.

Result
900% increased product bookings for 2 years. 2X sell thru on key promoting products in Q1.

Result
The campaign gained USD 355,000 worth of free PR mileage. Filled the Creative Conference with more than 308 seats.

Result
126% responses to the show, 36% increased participation from non-direct agency. 16.5% more entries than the previous year.

Result
Over 2 millions unique visitors to the campaign website. 1.2 million people saw the live on-ground event in Beijing and Shanghai. Dealer store sales climbed 106% during these 18 days. Coupon redemption was 150%. In 18 days, 65,100 flags were planted and the winner planted over 4,000 flags in China.

Result
The advertisement caught the attention of 1,241,000 people on the first day. Super Pif magazine spotted and published Biodôme since 2016. Cerises & Coquelicots acquired the European market and successfully launched the 1st album in summer, with the 2nd album by the end of 2017. The 5th album by Les Débrouillards is scheduled to release in 2018.

Result
The 4-page comic strips caught the attention of publishers and readers. Owl acquired Jimmy Tornado's English Edition for a year. Presses Aventure acquired Jimmy Tornado for a long-term publishing contract, the 1st album received rave reviews in Quebec book fairs, and fans have already been asking for the 2nd book. An all-English edition will hit the market within a month.
2017

Result
In 5-days of the campaign, it has captured 813,000 online and offline eyeballs. 468,000 people participated. Lee Jeans marked an important historic milestone together with people in China.

Result
The film hits 13,830 views in few days. By 60 days 84,338 people shown interest in the car, and 22,385 people are buying. Infiniti named as China Top 5 Most Desirable Luxury Automobiles.

____________________

Results
The campaign took online users by surprise and positive interests of the car raise a higher rate compared to offline advertisements.

Result
Campaign The Murder Mystery took the newspaper readers by storm. People went online and cracked the murder mystery and 3 happy winners won Twinhead laptops.
1999

Result
123.7% increased of campaign site visit. 457.32% submitted their game and won prizes.

Result
With zero above the line supports, the site pulled 54% new traffic, 52% new participation to Code Black Parties, 30% increase in online membership, 10% increase in viral and recruited 11,112 new members in 3 months.

Results
Outstanding! An average of 88% agreed with all brand equity statements. 9.3% increased in consumption. 4 out of 5 drinkers demonstrate strong rating on Consumer Relationship Marketing Program. 20% of members recommended friends to drink Guinness and 14.8% would try. Member database has grown by 564.8% from Aug 2003. ROI of 1.65:1 despite the 26% sales-tax price hike.

Result
Loyal drinkers increased 200%. Increase 1.8X pints of Guinness per week. 85% increase impression of the brand. Each member shares good things about Guinness to 9 friends. 83% claim receiving communication made them feel valued by Guinness.
2008