Ford Hurricane MPV was about to hit the market. The client sought an innovative way to communicate its powerful engine and speed. When online advertising was still in a one-click format, we built the first interactive digital advertisement to challenge netizens to try to catch the new Ford MPV.

The campaign took online users by surprise and raised a higher rate of interest compared to print advertising. Ford Malaysia named this campaign as the new advertising benchmark.

The campaign won a Silver Digital Kancil Awards 2003.

http://nickiwong.com/ford-bullet

https://vimeo.com/224907150

https://vimeo.com/224907441