Effective Campaigns

DOVE CAMPAIGN - YOU’RE BEAUTIFUL

Moved over 2,000,000 women shared their beauty stories in public. Weibo followers grew by 131,345.

THE NORTH FACE CAMPAIGN - CONQUER CHINA

Over 2 millions unique visitors to the campaign website. 1.2 million people saw the live on-ground event in Beijing and Shanghai. Dealer store sales climbed 106% during these 18 days. Coupon redemption was 150%. In 18 days, 65,100 flags were planted and the winner planted over 4,000 flags in China.

LEE JEANS CAMPAIGN - GOLD 120

In 5-days of the campaign, it has captured 813,000 online and offline eyeballs. 468,000 people participated. Lee Jeans marked an important historic milestone together with people in China.

GUINNESS - BLACK KNIGHTS

123.7% increased of campaign site visit. 457.32% submitted their game and won prizes.

GUINNESS - GUINNESS CITY

With zero above the line supports, the site pulled 54% new traffic, 52% new participation to Code Black Parties, 30% increase in online membership, 10% increase in viral and recruited 11,112 new members in 3 months. 

GUINNESS - INSIDERS

Outstanding! An average of 88% agreed with all brand equity statements. 9.3% increased in consumption. 4 out of 5 drinkers demonstrate strong rating on Consumer Relationship Marketing Program. 20% of members recommended friends to drink Guinness and 14.8% would try. Member database has grown by 564.8% from Aug 2003. ROI of 1.65:1 despite the 26% sales-tax price hike.

GUINNESS - HEROES

Loyal drinkers increased 200%. Increase 1.8X pints of Guinness per week. 85% increase impression of the brand. Each member shares good things about Guinness to 9 friends. 83% claim receiving communication made them feel valued by Guinness. 
2008

Global 500 brands managed

American Express
Audi
Blackberry
Bp Sinopec
Cartier
Citi Bank
Clarins
Coca-cola
Dove
Dhl
Ford
Genting
Guinness
Harbin Beer
Huawei
Hsbc
Ikea
Johnnie Walker
Kraft
Kellogs
Lee Jeans
Mcdonald's
Mercedes-benz
Nestlé
Nokia
Pantene
Pall Mall
Siemens
Shell
Sprite
Standard Chartered
The North Face