CHALLENGE

This summer, Huawei is entering the Northern European market, and it has solid reservations about Chinese brands and their product quality. 

SOLUTION

The Ascend Mate 6.1HD has the highest-definition displays and an extended battery life. We think it could be an excellent opportunity for Huawei to showcase Made-in-China technology. 

We propose that Huawei build the biggest and the longest outdoor theatre powered by Ascend Mate 6.1HD. At selected summer festivals like The International Festival of Outdoor Films, Tomorrowland, Marylebone Summer Festival, etc. Let Northern Europeans draw their own conclusions. 

UNPUBLISH

The idea could have been an excellent opportunity for Huawei to showcase Made-in-China technology superiority and change people’s points of views in a meaningful way.

PROJECT

Brand Campaign | B2C | App, Social & Ground Activation