CHALLENGE

Li Ning Company Limited has made athletic shoes and sporting goods since 2010. The company requires a long-term idea to build its brand voice through basketball. 

SOLUTIONS

We took a bold move! To launch China's first NBA All-Star Training Apps and tie them with pre-NBA basketball drafting competitions. Together with a grassroots campaign to tag and help basket enthusiasts showcase their dedication to the sport and have an opportunity to be drafted as China Basketball National rookies.

UNPUBLISH

This idea could be an excellent start for LiNing to be the first brand in China to embrace the power of Mobile App marketing––a holistic and private marketing channel to increase brand affirmation and sales, increase customer engagement, acquire new customers, and develop a robust marketing strategy directly to your customers. It will also be the world's & China's first NBA training app.UNPUBLISH

Otherwise, it could have been The World's (& China's) First NBA Training Apps.