CHALLENGE

McDonald's is looking for a significant achievement in China that matches Big Mac. Big Flavor. Big Achievements. The idea has to be bigger than life, relevant to China and loved by people around the world.

SOLUTIONS

#1 TETRIS
The unbeatable "max-out" game worldwide is well-known in China, their first digital game from outside China. And, 2017, Museum of Modern Art New York recognised Tetris as an Art Icon of its all-time.

#1 Beijing Olympics

Made history in 2008, it's Opening Ceremonies were the world's most-watched Olympic in the history of Olympics where the Olympics board named China the best host, and the country won the highest medal in 2008.