CHALLENGE
The level of success depends on the marketing budget allocation and efforts. What can a writer do to ensure his work stands a better chance?
SOLUTION
I advised the writer to show up with the work on every media channel. They can get their hands on and create their own media buzz to help your target get caught off guard by the new comic icon.
RESULTS
Jimmy Tornado caught the attention of publishers and readers. The first album received rave reviews at Quebec book fairs; fans have already asked for the second book. Presses Adventure signing a long-term contract. Owl bought a sign for the English Edition.
PROJECT |
Brand Campaign | B2C | Social Strategy
JIMMY TORNADO #1 – THE SHADOW OF STEEL
Jimmy Tornado and his half-sister, Lupée, a brilliant bioengineer searching for Professor Gabriel, their father, who vanished in an expedition to Hollow Earth. Their quest took them to mystical places to solve the world's scientific mysteries.
JIMMY TORNADO #2 – DANGER AT THE BOTTOM OF THE SEA
Jimmy Tornado and his human-sister Guadalupé cross paths with a mysterious theft of robots in Japan.
JIMMY TORNADO #3 – AT THE GATES OF AGARTHA
While exploring a cave in China, Jimmy and Lupé come face to face with... A DINOSAUR! But the enormous reptile is not the only breathtaking discovery they will make in the depths of the Earth.