CHALLENGE

Nokia Upstarts is an art competition that suffered from low awareness and participation of young artists. With no advertising budget, we depend on online to catch their target attention. We hijacked internet explorer with an interactive take-over advertisement. Disrupted them to break the norm and participate Nokia Upstarts art competition.

RESULTS

1,000 unique web visitors in 7 days. 14.3% higher quality of entries. 66 young artists won funds and held their first art exhibition.

AWARDS

The campaign won a Bronze Digital in DMAM Awards 2005 and a Bronze Digital Kancil Malaysia 2005.

http://nickiwong.com/nokia-upstarts-breaking-barriers/