CHALLEBGE

Companies are switching their advertising to English newspapers to attract young, trilingual Malaysians. But to save their declining advertising sales, we learned that Nanyang Xiang Pau had a strong standing readership at the south, while China Press had the north. Together they had 420,000 readers nationwide, which made them more competitive than any other newspaper.

RESULTS

Game changing. Advertising buyers have to rethink and change their media plans and budget.