WORKS

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1.2 million impressions.

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Sales traffic surged.

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Super Pif came calling.

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Cerises & Coquelicots inked a European deal.

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La BD Biodôme No.5: À Contre‑poil launched across French-speaking markets.

| 1.2 million impressions. | Sales traffic surged. | Super Pif came calling. | Cerises & Coquelicots inked a European deal. | La BD Biodôme No.5: À Contre‑poil launched across French-speaking markets.

 

Business-Driven Campaign

When a Comic Goes Flatlining,
We Did an SOS CPR.

  • Role:
    Marketing Consultant

    Market:
    Quebec, Canada 

    Objective:
    Revive Baxter & Marco comic series visibility and engagement using free metro screen placements, after declining sales and publisher support.

    Budget context:
    No media budget — relied on donated/free screen placements and low-cost activation.

    Key Actions & Strategy:

    • Created six original animated comic strips featuring Baxter, Marco, and their grumpy‑lynx, daft‑otter mischief.

    • Launched animations in Montreal metro stations during Festival BD de Montréal (45,000 visitors), bypassing bookstores and traditional paid media.

    • Partnered with Metrovision Quebec to air content on key screens, creating surprise, high-impact exposure.

    • No hard sell — engagement relied on character charm and direct commuter interaction.

    Results & P&L Impact:

    • Achieved 1.2 million impressions.

    • Surge in booth traffic at Festival BD.

    • Increased consumer awareness: kids requested autographs, parents asked where to buy.

    • Secured publisher interest: Super Pif approached, Cerises & Coquelicots inked European deal.

    • Enabled 2016 launch of La BD Biodôme No.5: À Contre‑poil across French-speaking markets.

    Technical & Creative Innovation:
    Animated comic strips deployed in high-traffic metro screens, turning public transit into immersive, interactive comic experiences.

    Legacy & Business Impact:
    Resuscitated a niche comic brand; demonstrated innovative, low-cost activation could revive a flatlined IP; created new European market opportunities.

    Signature POV:
    “Even flatlined comics can bounce back—with the right pulse of creativity.”

Not a media buy. Not a rescue plan. An emergency act of creative defibrillation.

In 2015, Quebec's French‑language comic scene was drowning in numbers. Scores of publishers—from La Pastèque to Mille‑Îles—pumped out hundreds of titles every year. The result: fierce shelf competition and shrinking bookstore space. Kids aged 8–13 had only room for licensed hits or big media tie-ins.

Baxter, Marco—and their grumpy‑lynx, daft‑otter mischief—vanished from sight.

After four comic albums in five years, La BD Biodôme was on life support. The Biodôme museum, once a supportive partner, had gone quiet. Shelf space disappeared, and sales flatlined.

And no publisher wanted to bet on a regional, niche‑dialect strip with no media muscle—buried under an avalanche of adult graphic novels and manga knock‑offs.

Flatline.

But we weren’t ready to bury it.
Not when the characters still had a pulse in them.

So we didn’t pitch a new story.
We did an SOS CPR.

We animated six original comic strips—fast, chaotic, and full of Baxter and Marco’s untamed charm. But the breakthrough wasn’t the animation. It was where we unleashed it.

Not in bookstores.
Not in magazines.

In the Montreal metro.

2015 Biodôme La BD Metrovison Advertisement4.jpg

  • “I couldn't find our frisbee, but I found a stingray! Look, it flies so well!”

  • “Nice, there are little girls outsideof the Biodôme!”  
    “Nah, Metro users are a little... weird!” 

    “Are we going to get eaten, daddy?”

During Festival BD de Montréal, with 45,000 visitors flooding downtown, we partnered with Metrovision Quebec to air the animations at key stations near the Palais des congrès.

No posters.
No flyers.
No hard sell.

Just mischief on loop—ambushing commuters on screens like cartoon crash carts.

It was the kind of move Baxter and Marco would’ve pulled themselves.

2015 Biodôme La BD Metrovison Advertisement 2.jpg

  • “Stop! We are not going to the green line!”

    ”This is kidnapping!! Help!”

  • “?” ”Daddy?”

    “This way, Madam! We just found your husband!”

  • Blood Donation to help animals at Biodome.

    "What? It's for a good cause! Do a good thing for the animals, dammit!"

And it worked.

1.2 million impressions. Sales traffic surged.
Kids asked for autographs. Parents asked where to buy.
Publishers asked what’s next.

Super Pif came calling.
Cerises & Coquelicots inked a European deal.

And in 2016, La BD Biodôme No.5: À Contre‑poil launched across French-speaking markets—from Montreal to Marseille to Morocco.

This wasn’t a media campaign.
It was a creative resuscitation.

We didn’t animate a comic.
We animated an SOS.

And yes—even comics can flatline.
But with the right idea,
they bounce back, laughing.

  • "No, and no! Penguins are staying in the subpolar zone, not the tropical forest!"

    "I have a certificate from the veterinarian. Here is good for my rheumatism. Come on, get out of my way. You're making a fool of me."

Testimonial

// Working with Nicki was a great experience. She understands the business and focuses on delivering the best to us. Her enthusiastic and positive behaviour helped our projects reach a new level as soon as we began them //

Frédéric Antoine,
Writer of La BD Biodôme, Canada